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Corporate
Brand Management II
Lecture (Spring Semester 2010)
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| DATES |
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| 22.2.2009
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Welcome, organization
of the semester & presentation of some interesting topics
(examples of Group presentations 2009) |
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| 1.3.2009
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Guest speaker: Mike Hoffmann,
Head Sponsoring, Credit Suisse |
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| 8.3.2009
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Guest speaker: Jörg
Krebs, Head of Branding, Switzerland Tourism
ST Presentation
Part 1
ST Presentation
Part 2
ST Presentation
EURO 2008 |
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| 15.3.2009 |
Guest speaker: Marco
Casanova
Nation / Destination
Branding
Limbic
Segmentation |
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GROUP PRESENTATIONS |
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| 22.3.2010 |
1 INTERSPORT
Ackermann, Flückiger, Angehrn
Presentation
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2 VIRGIN &
BRANSON
Käsermann, Maag
Presentation
Documentation
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29.3.2010
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3 NESPRESSO
Janosa, Rossier, Rentsch
Presentation
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4 ZWEIFEL
Pfander, Pulver, Zahnd
Presentation
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| 12.4.2010 |
5 SWAROVSKI
Pandey, Marttinen, Vilen Puerto
Presentation |
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6 MAMMUT
Thalmann, Germann, Bösch
Presentation |
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| 19.4.2010 |
7 KAMBLY
Horst, Schenker, Koller
Presentation |
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8 STÖCKLI
Hauser, Schmidli, Zingg
Presentation |
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| 3..5.2010 |
9 RICOLA
Bundi, Getzmann
Presentation
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10 BSC YOUNG
BOYS
Egli, Gruber, Winkler
Presentation
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| 3.5.2010
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11 ALBRIGHT
Tiedt, Stalder, von Planta
Presentation |
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INTERCULTURAL COMMUNICATION
by Marco Casanova
Presentation
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| 10.5.2010 |
NO LECTURE |
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| 17.5.2010
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12 Vazquez, Beyrouti,
Dolz
Presentation |
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13 TOYOTA
Cut Dewi Kurnia Ammann, Cassana, Shanker
Presentation
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| 31.5.2010
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FINAL EXAM
09.15 - 10.00 (Open Book) |
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| Contact:
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http://www.branding-institute.ch
/
casanova@branding-institute.ch
http://www.imu.unibe.ch
/
marco.casanova@imu.unibe.ch
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